AI-driven music video exploring early generative video workflows
AI-driven music video created in 2023 using Runway Gen-1.
The project explores early-stage generative video techniques, combining source footage with video-to-video transformation to reinterpret motion, textures, and character design.
Due to the limitations of early generative tools, the workflow relied heavily on iterative prompting, sequence selection, and manual curation to achieve visual continuity and coherence across frames.
Final assembly and timing were completed in post-production, aligning generated sequences with the rhythm and structure of the track.
Workflow:
- Source footage preparation
- Video-to-video generation — Runway Gen-1
- Iterative prompting & visual experimentation
- Frame selection & sequence curation
- Editing & compositing
- Timing & sync with music structure
Creative & Production:
- Exploration of early AI video aesthetics
- Stylization of motion, textures, and characters
- Visual interpretation of sound and rhythm
- Manual reconstruction of sequence continuity
- Hybrid workflow (AI generation + traditional editing)
- End-to-end video production
About Giorgio Fazio
Giorgio Fazio is a Creative Director with a deep-rooted passion for sound. Over the years, he has shaped images and sonic identities for brands and commercial projects, merging storytelling with sound design. But beyond the briefs and structured concepts, music has always been the purest form of creative expression.
With this project, he’s going back to the roots, exploring, experimenting, and having fun in the studio. Influenced by electronic music, footwork, drum and bass, his tracks are raw, rhythmic explorations where distorted basslines, fractured grooves, and cinematic tension collide. Bringing his Creative Director mindset into production, Giorgio approaches music like he does design: breaking patterns, rebuilding structures, and crafting immersive sonic experiences that move both the body and the mind.
For press inquiries and preview access:
Lana Russo – lana@artifucked.com