AI-driven concept commercial exploring generative design and future mobility
Concept commercial for a fictional AI-driven motorcycle brand, exploring speed, identity, and future mobility through a fully generative workflow.
The project involved the creation of a complete visual system, including vehicle design, character development, branding, and motion language. Visual direction and style exploration were developed using MidJourney, while character and vehicle design sheets were generated using Nano Banana Pro to ensure consistency across outputs.
Video sequences were produced using Seedream 5.0, leveraging prompt-based generation to create dynamic scenes and transitions. The final piece was assembled through a hybrid workflow combining generative outputs with motion design and post-production in After Effects.
Branding elements, including logo design created in Illustrator, were integrated into both the narrative and the product design.
Workflow:
- Visual direction & style exploration — MidJourney
- Character & vehicle design sheets — Nano Banana Pro
- Asset consistency (bike + rider system)
- Video generation pipeline — Seedream 5.0
- Prompt-based sequence creation & iteration
- Editing, compositing & motion design — After Effects
- Branding & logo design — Illustrator
Creative & Production:
- Concept development for a fictional AI-driven brand
- Generative vehicle design (motorcycle identity system)
- Character creation aligned with product design
- Integration of branding within product and narrative
- Motion language & cinematic pacing
- End-to-end production (AI + design + motion)
About Giorgio Fazio
Giorgio Fazio is a Creative Director with a deep-rooted passion for sound. Over the years, he has shaped images and sonic identities for brands and commercial projects, merging storytelling with sound design. But beyond the briefs and structured concepts, music has always been the purest form of creative expression.
With this project, he’s going back to the roots, exploring, experimenting, and having fun in the studio. Influenced by electronic music, footwork, drum and bass, his tracks are raw, rhythmic explorations where distorted basslines, fractured grooves, and cinematic tension collide. Bringing his Creative Director mindset into production, Giorgio approaches music like he does design: breaking patterns, rebuilding structures, and crafting immersive sonic experiences that move both the body and the mind.
For press inquiries and preview access:
Lana Russo – lana@artifucked.com