AI-driven brand identity and media system for a music platform
Brand identity and video production for ROMBO, a digital media platform focused on music and emerging artists.
The project involved the development of a complete visual and narrative system, including logo design, copywriting, and video content, combining generative AI workflows with traditional creative production.
Visual direction and style exploration were developed using MidJourney, while character generation and casting consistency were managed through Nano Banana, enabling coherent representation across multiple subjects and scenes.
Video sequences were generated using Seedream 5.0, leveraging prompt-based workflows and iterative refinement to achieve continuity, timing, and visual control.
Brand identity, typography, and logo design were created in Illustrator and integrated into the motion system, with final editing and motion design completed in After Effects.
Workflow:
- Visual direction & brand exploration — MidJourney
- Character generation & casting consistency — Nano Banana
- Video generation pipeline — Seedream 5.0
- Prompt-based iteration & sequence refinement
- Brand identity & typography — Illustrator
- Motion design & editing — After Effects
- Copywriting & narrative structure
Creative & Production:
- Full brand identity development (logo, tone of voice, messaging)
- AI-driven casting and character system
- Visual storytelling for music culture and emerging artists
- Integration of branding within video content
- Motion language & editorial rhythm
- End-to-end production (strategy + design + AI + video)
About Giorgio Fazio
Giorgio Fazio is a Creative Director with a deep-rooted passion for sound. Over the years, he has shaped images and sonic identities for brands and commercial projects, merging storytelling with sound design. But beyond the briefs and structured concepts, music has always been the purest form of creative expression.
With this project, he’s going back to the roots, exploring, experimenting, and having fun in the studio. Influenced by electronic music, footwork, drum and bass, his tracks are raw, rhythmic explorations where distorted basslines, fractured grooves, and cinematic tension collide. Bringing his Creative Director mindset into production, Giorgio approaches music like he does design: breaking patterns, rebuilding structures, and crafting immersive sonic experiences that move both the body and the mind.
For press inquiries and preview access:
Lana Russo – lana@artifucked.com